AI tools like ChatGPT are increasingly being used as search engines. Instead of Googling, people simply ask their questions directly to AI. But how do you ensure your website provides the right answers? One of the latest developments is the llms.txt file<\/b><\/span>: a simple yet powerful way to tell AI systems who you are, what you do, and where your most important content lives.<\/p>\n In this blog, I\u2019ll explain what an llms.txt<\/span> is, why it matters, and how you can set it up yourself.<\/p>\n An llms.txt<\/span> is a text file placed in the root of your website (e.g. yourdomain.com\/llms.txt<\/span>).<\/p>\n It works similarly to a robots.txt<\/span>, but instead of being for search engines like Google, it\u2019s specifically designed for Large Language Models (LLMs)<\/b><\/span> such as ChatGPT, Claude, and Perplexity.<\/p>\n With an llms.txt<\/span> you can:<\/p>\n Show AI where to find trustworthy information about your business.<\/p>\n<\/li>\n Highlight your most important pages and content.<\/p>\n<\/li>\n Provide context, such as your elevator pitch, expertise, and keywords.<\/p>\n<\/li>\n<\/ul>\n AI tools pull their information from across the web. If your site isn\u2019t clear for AI systems:<\/p>\n You risk not being included (or only partially included) in AI-generated answers.<\/p>\n<\/li>\n AI might rely on outdated or incorrect information.<\/p>\n<\/li>\n You could miss potential visitors who would have found you through AI-powered answers.<\/p>\n<\/li>\n<\/ul>\n By using an llms.txt<\/span>, you give AI systems a shortcut to the right context<\/b><\/span>, ensuring you are represented accurately.<\/p>\n Creating an llms.txt<\/span> is surprisingly easy. Start with a simple Markdown file, for example:<\/p>\n Save the file as llms.txt<\/span> and place it in the root directory of your website. Then test it by visiting https:\/\/yourdomain.com\/llms.txt<\/span>.<\/p>\n Add your elevator pitch<\/b><\/span>: so AI instantly understands who you are and what you do.<\/p>\n<\/li>\n Include relevant keywords<\/b><\/span> to help AI connect your content with the right questions.<\/p>\n<\/li>\n Keep it up-to-date<\/b><\/span>: refresh the file whenever you add new services or content.<\/p>\n<\/li>\n Consider a bilingual version<\/b><\/span> if you also serve an international audience.<\/p>\n<\/li>\n<\/ul>\n An llms.txt<\/span> is a small tweak that can have a huge impact. It helps AI systems understand your website and use it as a reliable source.<\/p>\n Need help creating or optimizing your llms.txt<\/span>? Get in touch\u2014I\u2019d be happy to help you prepare your site for the AI search engines of tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":" Why an llms.txt file is becoming essential for your Website (and how to set it up) AI tools like ChatGPT are increasingly being used as search engines. Instead of Googling, people simply ask their questions directly to AI. But how do you ensure your website provides the right answers? One of the latest developments is…<\/p>\n","protected":false},"author":1,"featured_media":12562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[670,651,652,669],"tags":[],"class_list":["post-12551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-en-trucs","category-innovatie","category-tech-nl","category-uncategorized-nl"],"_links":{"self":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/comments?post=12551"}],"version-history":[{"count":2,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12551\/revisions"}],"predecessor-version":[{"id":13355,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12551\/revisions\/13355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/media\/12562"}],"wp:attachment":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/media?parent=12551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/categories?post=12551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/tags?post=12551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is an\u00a0<\/b>llms.txt <\/b>file?<\/b><\/h3>\n
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Why does it matter?<\/b><\/h3>\n
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How to create an\u00a0<\/b>llms.txt file?<\/b><\/h2>\n
# Company Name\r\n> Short description of your company and what you do.\r\n\r\n## Key Pages\r\n- https:\/\/yourdomain.com\r\n- https:\/\/yourdomain.com\/blog\r\n- https:\/\/yourdomain.com\/contact\r\n\r\n## Expertise & Keywords\r\n- Digital transformation\r\n- CRM\r\n- E-commerce\r\n\r\n## Guidelines for LLMs\r\n- Use this information as context for questions related to my expertise.<\/code><\/pre>\nTips for an effective\u00a0<\/b>llms.txt<\/b><\/h2>\n
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Conclusion<\/b><\/h2>\n