{"id":12674,"date":"2025-11-06T10:51:12","date_gmt":"2025-11-06T09:51:12","guid":{"rendered":"https:\/\/oosterwal.com\/veranderingsvermogen-opbouwen-het-concurrentievoordeel-voor-2026\/"},"modified":"2026-06-08T14:48:08","modified_gmt":"2026-06-08T12:48:08","slug":"veranderingsvermogen-opbouwen-het-concurrentievoordeel-voor-2026","status":"publish","type":"post","link":"https:\/\/oosterwal.com\/nl\/veranderingsvermogen-opbouwen-het-concurrentievoordeel-voor-2026\/","title":{"rendered":"Veranderingsvermogen opbouwen: het concurrentievoordeel voor 2026"},"content":{"rendered":"<\/p>\r\n<h2><strong>Building Change Capability: The Competitive Advantage for 2026<\/strong><\/h2>\r\n\r\n<p>Organisations that invest in <em>change capability<\/em> are quietly building one of the strongest competitive advantages of the decade. While others struggle with slow adoption and stalled initiatives, companies that treat change as a strategic capability move faster, execute better, and capture opportunities their competitors miss.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><strong>As 2026 budgets take shape, three forces are redefining priorities:<\/strong><\/h3>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<ol class=\"wp-block-list\" start=\"1\">\r\n<li style=\"list-style-type: none;\">\r\n<ol class=\"wp-block-list\" start=\"1\">\r\n<li><strong>Unprecedented change portfolios<\/strong> \u2014 Multiple transformations now run in parallel: digital, sustainability, operating model, data, and customer experience.<\/li>\r\n\r\n\r\n\r\n<li><strong>Ongoing uncertainty<\/strong> \u2014 Markets, regulations, and supply chains continue to shift, demanding more flexible budgets and resilient strategies.<\/li>\r\n\r\n\r\n\r\n<li><strong>AI layered on top of digital transformations<\/strong> \u2014 Artificial intelligence introduces new potential but also compounds the pace and complexity of change.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>Yet despite these forces, most organisations still invest <em>less than 5%<\/em> of project budgets in preparing, equipping, and supporting their people through change \u2014 while more than <em>95%<\/em> is allocated to technology and process delivery.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Technology and processes deliver outputs.<\/strong><\/h3>\r\n\r\n<p><strong>People deliver adoption, performance, and outcomes.<\/strong><\/p>\r\n\r\n<p>Without adoption, even the most sophisticated solutions fail to deliver ROI. When the people side of change is undervalued, bold strategies stall \u2014 and the hidden cost of failed transformation far exceeds the investment required to build systematic change capability.<\/p>\r\n\r\n<p>Organisations that embed change management into their DNA \u2014 through leadership alignment, sponsorship, change capability building, and consistent communication \u2014 turn transformation from a disruption into a differentiator.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>\n\n<!-- ow-service-cta -->\n<div class=\"ow-service-cta\" style=\"margin:2.5em 0 0;padding:1.5em 1.75em;border:1px solid #e2e2e2;border-left:4px solid #1a73e8;border-radius:6px;background:#f7f9fc;\">\n<h3 style=\"margin:0 0 .4em;font-size:1.25em;\">Need help putting this into practice?<\/h3>\n<p style=\"margin:0 0 1em;\">Get grip on your transformation portfolio so investments translate into measurable business value.<\/p>\n<p style=\"margin:0;\"><a href=\"https:\/\/oosterwal.com\/digital-portfolio-control\/\" style=\"display:inline-block;padding:.65em 1.3em;background:#1a73e8;color:#ffffff;text-decoration:none;border-radius:4px;font-weight:600;\">Explore Digital Portfolio Control &rarr;<\/a><\/p>\n<\/div>\n<!-- \/ow-service-cta -->","protected":false},"excerpt":{"rendered":"<p>Organisaties die verandering behandelen als een strategisch vermogen bewegen sneller en presteren beter dan rivalen die blijven steken in trage invoering. Waarom verandervermogen het beslissende concurrentievoordeel voor 2026 wordt. <\/p>\n","protected":false},"author":1,"featured_media":12678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[690],"tags":[],"class_list":["post-12674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en-transformatiecontrole"],"_links":{"self":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/comments?post=12674"}],"version-history":[{"count":9,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12674\/revisions"}],"predecessor-version":[{"id":13359,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/posts\/12674\/revisions\/13359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/media\/12678"}],"wp:attachment":[{"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/media?parent=12674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/categories?post=12674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oosterwal.com\/nl\/wp-json\/wp\/v2\/tags?post=12674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}