About Peter Oosterwal

I am a dynamic and results-driven manager with over 20 years of experience in digital transformation, portfolio management, e-commerce, and CRM. With a strong focus on growth and innovation, I help organizations turn strategy into tangible outcomes: from boosting customer retention and online sales to streamlining operations and building high-performing teams.

By combining strategic vision with a hands-on approach, I ensure digital and organizational change is both impactful and sustainable. For me, transformation is not just about technology—it’s about people, collaboration, and portfolio choices that align with business value.

About Peter Oosterwal

Career Highlights

• Achieved 200% online sales growth in just four months by implementing omni-channel capabilities with Shopify Markets, POS, Channable, and ChannelEngine.

• Delivered a 30% increase in operational efficiency through the implementation of a Business Portfolio Management Solution, enabling transparent prioritization and better decision-making.

• Drove a 15% revenue increase across 7 countries with the successful rollout of Quinyx Workforce Management, supported by change management strategies, communication plans, and tailored training.

• Generated 500% online sales growth in one year at Scotch & Soda by introducing a new commerce platform, optimizing logistics and inventory processes, and establishing an e-marketing & customer care team.

• Implemented lean manufacturing at PGZ International, achieving 20% annual revenue growth and a 15% reduction in production costs, while cutting stock holding costs by 25%.

• Honored with a prestigious Design Award for Scotch & Soda and recognized with an Effie for AutoTrader.

About Peter Oosterwal | Professional Expertise

• Portfolio Management: Designing and implementing frameworks to align initiatives with business strategy, improve transparency, and accelerate value delivery.

• Omni-channel & e-commerce platforms: Delivered up to 40% increase in online sales and 20% higher customer retention.

• Customer care & marketing operations: Built and led teams, reducing response times by 30% and improving customer satisfaction by 15%.

• CRM & Marketing Cloud implementations (Salesforce): Aligned digital tools with organizational needs, boosting sales productivity by 20%.

• Cross-functional leadership: Led international teams (6–18 FTEs) to successfully deliver major software and transformation projects.

• Vendor & agency management: Improved quality by 15% and reduced timelines by 10% through effective collaboration and governance.

Core Strengths

• Accelerating growth: Driving online sales, customer loyalty, and business value through digital and portfolio-driven strategies.

• Strategic portfolio alignment: Prioritizing initiatives and investments to ensure maximum impact.

• Building teams: Developing high-performing e-commerce, marketing, and customer service teams.

• From strategy to execution: Translating vision into actionable roadmaps and measurable results.

• Problem-solving mindset: Turning complex challenges into clear, achievable solutions.

I believe true digital transformation happens when technology, portfolio priorities, and people come together seamlessly.

• Defined and implemented new B2B and B2C solutions enabling PGZ to eliminate -In one year- all fax-ordering with new B2B e-Commerce platform
• Realizing over 20% business growth, better processes, less errors and better transparent delivery times, raising our NPS-score significant
• 2013-2016 AudioNova International (Hearing aids chain, HAL owned)
  Marketing Director Europe, Perm role +8 Direct +15 Marketing Managers
  • New marketing strategy created and implemented using Salesforce Pardot, aligned 15 countries and launched and nurtured in-house lead team (8 persons)
  • Develop end create centrally managed international campaigns
  • Massive growth new clients via online campaigns, +300% appointments
• 2010-2013 Euretco (Purchase combination 2.500 self-employed retailers
  E-Commerce / Marketing Manager, Perm role + member MT +7 Direct reports
  • Launched new -game changing- online business model for self-employed fashion business owners with central services and still being independent
  • Launched Euretco Online, Business Unit to help our customers excel digitally
  • Implementing/integrating PIM, PSP, ERP-and DocData logistics
• Scotch & Soda, Interim e-Commerce Manager 100% growth after implementing new e-Commerce platform, marketing, team and processes – within 4 months
• Sanoma/AutoTrader, Interim Marketing Director, Member MT +13 Direct ReportsResponsible for transformation from B2C to B2B with TraderDashboard
  And worked for UPC, Tribal DDB, 1850, EURO RSCG/4D, FieldBee, Henry Schein, Koppert Cress, Vision Express, SATAMA, Veritate, Nuon, Capgemini.

Please contact me if you require a PDF file CV