CV Peter Oosterwal
Dynamic and driven manager with a proven track record of propelling company growth through innovative digital strategies and solutions. Extensive expertise in CRM, digital commerce, and online marketing. Developed and implemented CRM strategies that resulted in a 20% increase in customer retention. Led successful launches of e-commerce (re-)platform, driving up to 30% increase in online sales.
KEY ACHIEVEMENTS
- Implemented omni-channel capabilities using Shopify Markets and POS combined with Channable & ChannelEngine, resulting in a 200% increase in online sales within four months.
- Led implementation of a Business Portfolio Solution, resulting in 30% increase in operational efficiency.
- Spearheaded the scoping and managed the successful rollout of Quinyx Workforce Management across seven countries, resulting in a 15% revenue increase and less scheduling errors. This huge change for all employees needed change management methodologies to mitigate resistance and facilitate a positive mindset towards digital HR transformation. Developed comprehensive communication plans, tailored training programs, and provided ongoing support to help employees embrace the changes.
- Achieved a 500% increase in online sales within a year at Scotch & Soda by implementing a new digital commerce platform, optimizing logistic and stock processes, and establishing an e-marketing and customer care team. Implemented data-driven marketing campaigns resulting in a 30% increase in customer conversion rate.
- Led the transformation of PGZ International, implementing lean manufacturing principles resulting in a 20% annual revenue growth and a 15% reduction in production costs. Streamlined supply chain processes and implemented inventory management system, resulting in a 25% reduction in stock holding costs.
- Honored with prestigious Design Award for Scotch & Soda and recognized with an “Effie” for AutoTrader.
PROFESSIONAL EXPERIENCE
- Led the successful implementation of omni-channel solutions and e-commerce platforms at multiple companies, resulting in a 40% increase in online sales and a 20% increase in customer retention.
- Established and managed customer care, content, and marketing teams, implementing streamlined processes that resulted in a 30% reduction in response time and an 15% increase in customer satisfaction.
- Developed, optimized, and executed content strategy that increased website traffic by 25%.
- Spearheaded successful Salesforce CRM / Marketing Cloud implementations for European enterprises, aligning software processes with organizational needs and achieving a 20% increase in sales productivity.
- Led cross-functional teams of six to 18 FTEs in the successful development and launch of three major software products.
- Effectively managed external agencies and developers, resulting in a 10% reduction in project timeline and a 15% increase in product quality.
- Established and managed customer care, content, and marketing teams, optimizing operational efficiency and enhancing customer experience.
ADDITIONAL SKILLS
- Experienced commercial marketing leader with 20+ years of successfully implementing targeted marketing campaigns resulting in a 30% increase in B2B leads and a 25% increase in Marketing Influenced.
- Skilled in people management and leadership, with a proven track record of building high-performing E- commerce, marketing, and customer care teams. Led a team of 15 professionals, resulting in a 20% increase in productivity and a 15% improvement in customer satisfaction.
- Demonstrated exceptional problem-solving and critical thinking skills, successfully resolving complex marketing challenges resulting in a 10% increase in campaign effectiveness. Thrives in fast-paced, results-oriented environments, consistently meeting tight deadlines and exceeding expectations.
