CV Peter Oosterwal

My professional purpose is to support companies with transformation, innovation and development of organization, technology and customer interaction. Specifically realizing customer centricity, digital transformation and omni channel proposition. For this, my commercial and technical know-how are as much of value and importance as are my creativity and my sensitivity towards the human, cultural and organizational aspects.

I’m a collaborative expert, pragmatic & hands-on with proven ability to change & grow businesses with digital transformation

Here you find a summary of my professional resume.

Please see CV Peter Oosterwal op LinkedIn page for more details and network

CV Peter Oosterwal

Summary / resume work experience

  • 2002–today Oosterwal Consultancy
    Self-employed (ZZP) helping companies grow
  • 2016-2019 PGZ International (logistics realization 2.000 DIY stores Benelux)
    Sr Manager E-Business Development, Perm role +Member MT +11 Direct reports

    • Defined and implemented new B2B and B2C solutions enabling PGZ to eliminate -In one year- all fax-ordering with new B2B e-Commerce platform
    • Realizing over 20% business growth, better processes, less errors and better transparent delivery times, raising our NPS-score significant
  • 2013-2016 AudioNova International (Hearing aids chain, HAL owned)
    Marketing Director Europe, Perm role +8 Direct +15 Marketing Managers

    • New marketing strategy created and implemented using Salesforce Pardot, aligned 15 countries and launched and nurtured in-house lead team (8 persons)
    • Develop end create centrally managed international campaigns
    • Massive growth new clients via online campaigns, +300% appointments
  • 2010-2013 Euretco (Purchase combination 2.500 self-employed retailers
    E-Commerce / Marketing Manager, Perm role + member MT +7 Direct reports

    • Launched new -game changing- online business model for self-employed fashion business owners with central services and still being independent
    • Launched Euretco Online, Business Unit to help our customers excel digitally
    • Implementing/integrating PIM, PSP, ERP-and DocData logistics
  • Scotch & Soda, Interim e-Commerce Manager 100% growth after implementing new e-Commerce platform, marketing, team and processes – within 4 months
  • Sanoma/AutoTrader, Interim Marketing Director, Member MT +13 Direct ReportsResponsible for transformation from B2C to B2B with TraderDashboard
    And worked for UPC, Tribal DDB, 1850, EURO RSCG/4D, FieldBee, Henry Schein, Koppert Cress, Vision Express, SATAMA, Veritate, Nuon, Capgemini.

Please contact me if you require a PDF file CV

CV Peter Oosterwal


Salesforce Trailblazer

Google Certified
Online Marketing

Scrum Academy
Agile Coaching

Mercuri International
Differentiated Selling

Fontys University
New Media • master’s degree

NIMA-B Marketing

HES Amsterdam
HEAO-CE (BA) • bachelor’s degree

HTS bedrijfskunde • propedeuse

CV Peter Oosterwal







CV Peter Oosterwal


  • Team player
  • Ownership
  • Problem solving
  • Integrety
  • Communication
  • Reliability
CV Peter Oosterwal